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Mappix
Formative assessment with summative power.

Branding, visual identity, software interface design, video creation and web/UX design.

 

The design team followed a research-led process to develop the Mappix brand, talking to school teachers to gain an understanding of what was important and how they’ll use the software, and putting the kid’s education as the highest priority.

The branding and iconography are playful and bright. We designed the smiling face within the logo mark and developed a set of friendly characters for the messaging. The colour palette feels both playful and modern, all the while retaining a professional and sophisticated ethos.

The motion team at Design79 storyboarded and brought the key messages of the software to life. We felt the founder of the company had the perfect voice to deliver the voiceover, which provides extra authenticity and feel.

"From the first phone call with Design79, We knew we were in good hands! Leo and his team took the time to really understand the needs of our company, which is why the design schemes they proposed all answered the brief; all we had to do was cherry-pick our favourite designs and watch the brand evolve.

The design process was fast but never rushed, and we had ample opportunity to contribute to the process - it was truly collaborative and the D79 team are a pleasure to deal with. We have returned to Design79 for additional work and can’t imagine going elsewhere.

To date, they have undertaken a full redesign of the User Interface of our software platform, Mappix, elevating its user-friendliness and visual appeal. They have also provided branding and worked closely with the team at Buzz Interactive to implement a new look and feel for the platform.

Finally, they delivered a fantastic animated video, showcasing the most exciting elements of the platform in a fun, engaging way. Delighted with what they have provided and looking forward to working with them again soon!"

Charity Wilson,
Founder, Beam Education & Mappix

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